Analysis of artist websites

Major Lazer - dance genre artist

(website)

Typography - On his one page, the font is in all capital letters with his name in bold and italics. This makes his name and brand as an artist apparent to the viewer as it stands out. The name of his latest single out is large and symbolic of the song "Blow that smoke" there title is in red in keeping with the colour scheme of his website which carries out fluency through is products.

Images - There is no image on this homepage instead it includes a video of his latest single out "Blow that smoke" this would be the first thing that a fan viewing the website wild see, this is important for major laser as an artists son that he can promote his latest work without his fans having to search around his website to find it. On the store page there are large icon images of all his merchandise available to buy, the simplicity of the large icons makes it easier for fans to purchase.

Background - On all of his pages, a simplistic white background is used so that his bold and bright font stand out as well as the red header adding to the sense of fluency throughout his website with the colour scheme.

Logo - On this webpage, his logo is made clear and visible centred at the top of the page in bold. It is red and yellow in-keeeping with the colour scheme of the website swell as the font typography used for his latest single "Blow that smoke" advertised on the home page. Major laser uses the same colours from his logo for his latest song title so that fans will recognise this product as part of his work as the fluency between products and his website/logo is made clear.

Diplo - dance genre artist

(website)

Typography - On his home page, the font is large and bold much like Major Lazers with the same intention to stand out so that whoever may view the website will instantly recognise the artist. His name is positioned in the top left, which carries over to the rest of the pages keeping the fluency of the website.

Images/background - On his website Diplo uses bright vibrant images for his background, keeping the rest of the page simplistic with white font so that the large coloured images stand out. This can be shown on both his home page and his Tour page where the use of the image captured of the artist mid concert promotes him as a successful and admired artist which fans would find reassuring and aspirational.

Logo - The artist does not seem to have a clear logo, instead his name, typed his large bold white letters portioned in the top left corner of each page is what promotes him as a brand. There is no need for a logo here as fans will recognise him name as promoting him as an artist.