Minecraft differs in multiple ways to other video games on the market and is often compared to as a digital version of Lego and has been downloaded more than 100m times on PCs, consoles and smartphones since its launch in 2009. It is described as “cartoony” due to the low definition and low fidelity, allowing the player to fill the sandbox with their imagination. The game’s awkward, blocky aesthetic makes players less self-conscious about what they make, something as simple as a multi-coloured stack of wool bricks and stone bricks looks sort of good. The game is used as an efficient tool to connect children with their friends and family with the use of multiplayer, allowing them to build and construct a digital world together even when they are apart. By doing so it allows players to create something completely unique that is theirs. As Jens Bergensten, a creative director since 2011, explains, “It’s the way that you build in the first-person perspective, and you only in...